AI - Artificial Intelligence Insights & Resources, AI in Retail - Trax Retail https://traxretail.com/topic/ai/ Revolutionizing retail through AI-driven data Thu, 06 Mar 2025 22:32:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://traxretail.com/wp-content/uploads/2024/08/trax-favicon-150x150.png AI - Artificial Intelligence Insights & Resources, AI in Retail - Trax Retail https://traxretail.com/topic/ai/ 32 32 Looking to the Future: Retail Consumer Insights Driving Innovation in an Unpredictable Economy https://traxretail.com/blog/looking-to-the-future-retail-consumer-insights-driving-innovation-in-an-unpredictable-economy/ Wed, 12 Feb 2025 23:10:16 +0000 https://traxretail.com/?post_type=blog_article&p=6386 In today's rapidly changing economic landscape, understanding consumer behavior is more crucial than ever. As retailers navigate the complexities of an unpredictable market, insights into shopping trends and preferences can drive innovation and success. This exploration delves into the key factors shaping retail strategies, revealing how businesses can adapt to meet evolving consumer demands. From the rise of digital shopping to the importance of sustainability, discover how these insights are not just trends but essential tools for thriving in the future of retail. Join us as we uncover the strategies that will redefine the shopping experience and foster lasting customer loyalty.

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]]> Digital Transformation in the Latin American Market https://traxretail.com/blog/digital-transformation-in-the-latin-american-market/ Wed, 28 Aug 2024 18:32:00 +0000 https://trax-retail.local/blog/transformacion-digital-en-el-mercado-latinoamericano-tendencias-y-tecnologias-de-alto-impacto-en-el-summit-latin-america-2024/ Recientemente, tuvimos el privilegio de participar junto a diferentes panelistas en el segundo Summit Latin América 2024 de Grupo Ohla en una sesión titulada “Tendencias y Tecnologías de Alto Impacto” . En la sesión se destacó la creciente importancia de la transformación digital y cómo las empresas deben adaptarse rápidamente para mantenerse competitivas en un entorno cada vez más dinámico y tecnológicamente avanzado.

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]]> Beyond the Buzz: Practical Steps for Embracing New Retail Tech https://traxretail.com/resources/beyond-the-buzz-practical-steps-for-embracing-new-retail-tech/ Thu, 22 Aug 2024 18:20:29 +0000 https://trax-retail.local/resources/beyond-the-buzz-practical-steps-for-embracing-new-retail-tech/ In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to revolutionize the industry. Often, you’re tasked with crafting a business intelligence strategy based on new data sources that may feel unfamiliar or untested.

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]]> Digital transformation in traditional sales: innovative strength for sustainable success https://traxretail.com/resources/digital-transformation-in-traditional-sales-innovative-strength-for-sustainable-success/ Wed, 29 May 2024 18:54:09 +0000 https://trax-retail.local/resources/digital-transformation-in-traditional-sales-innovative-strength-for-sustainable-success/ Sehen Sie, wie Trax Rotkäppchen-Mumm dabei hilft, eine digitalisierte Welt zu schaffen. Lars Hamann erklärt es am besten, indem er beschreibt, wie innovative Methoden wie das Perfect-Store-Modell von Trax die Grundlage für erfolgreiche, datengetriebene Ansätze zur Optimierung der Bedingungen im Geschäft schaffen und gleichzeitig das Kundenerlebnis verbessern.

Check out how Trax is helping Rotkäppchen-Mumm create a digitized world. Lars Hamann says it best by explaining how innovative methods like Trax's Perfect Store model create a foundation for successful, data-driven approaches to optimizing in store conditions - and enhance the customer experience, simultaneously.

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]]> Transforming In-Store CPG Execution: The Power of AI and Image Recognition https://traxretail.com/blog/in-store-cpg-execution-ai-image-recognition/ Thu, 25 Apr 2024 18:33:02 +0000 https://trax-retail.local/blog/in-store-cpg-execution-ai-image-recognition/ The post Transforming In-Store CPG Execution: The Power of AI and Image Recognition appeared first on Trax Retail.

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]]> How AI Merchandising is Changing The Retail Industry https://traxretail.com/blog/how-ai-merchandising-is-changing-retail/ Fri, 05 Apr 2024 19:20:07 +0000 https://trax-retail.local/blog/how-ai-merchandising-is-changing-retail/ Learn how AI Merchandising & AI Technology will reshape the retail landscape along with examples of brands that have used various types of AI.

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]]> The Role of AI in Optimising Shelf Space: A Deep Dive into Transforming CPG Retail Execution https://traxretail.com/blog/the-role-of-ai-in-optimising-shelf-space-a-deep-dive-into-transforming-cpg-retail-execution/ Fri, 16 Feb 2024 16:07:07 +0000 https://trax-retail.local/blog/the-role-of-ai-in-optimising-shelf-space-a-deep-dive-into-transforming-cpg-retail-execution/ The post The Role of AI in Optimising Shelf Space: A Deep Dive into Transforming CPG Retail Execution appeared first on Trax Retail.

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]]> Retail execution basics: What every CPG manager should know https://traxretail.com/blog/retail-execution-basics-every-cpg-manager-know/ Thu, 05 Oct 2023 01:03:38 +0000 https://trax-retail.local/blog/retail-execution-basics-every-cpg-manager-know/ Retail execution is a business process designed to ensure that a consumer goods manufacturer’s overall brand strategy is executed in retail stores. Put simply, retail execution aims to put the right product on the right shelf at the right time.

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]]> Kraft Heinz Germany uses Trax to optimize in-store execution, drive field force efficiency and realize their Perfect Store https://traxretail.com/resources/kraft-heinz-germany-uses-trax-to-optimize-in-store-execution-drive-field-force-efficiency-and-realize-their-perfect-store/ Fri, 13 May 2022 03:20:50 +0000 https://trax-retail.local/resources/kraft-heinz-germany-uses-trax-to-optimize-in-store-execution-drive-field-force-efficiency-and-realize-their-perfect-store/ Watch Leonie Frenkel, International Sales Director at Trax and Kai-Oliver Wlecke, Head of Field Force, Kraft Heinz Germany highlight key challenges CPG brands face every day and how solutions like Trax support them to optimize in-store execution, drive field force efficiency and realise their Perfect Store.

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