Consumer & Store Engagement Insights & Resources - Trax Retail https://traxretail.com/topic/engagement/ Revolutionizing retail through AI-driven data Mon, 28 Apr 2025 20:54:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://traxretail.com/wp-content/uploads/2024/08/trax-favicon-150x150.png Consumer & Store Engagement Insights & Resources - Trax Retail https://traxretail.com/topic/engagement/ 32 32 Digitizing the In-Store Experience https://traxretail.com/resources/digitizing-the-in-store-experience/ Wed, 23 Apr 2025 03:38:01 +0000 https://traxretail.com/?post_type=resources&p=6597 The post Digitizing the In-Store Experience appeared first on Trax Retail.

]]> The post Digitizing the In-Store Experience appeared first on Trax Retail.

]]> From Protein-Packed Snacks to Fresh Fruit: National Snack Day Data Reveals America’s Health-Conscious Shift https://traxretail.com/blog/from-protein-packed-snacks-to-fresh-fruit-national-snack-day-data-reveals-americas-health-conscious-shift/ Tue, 04 Mar 2025 16:30:56 +0000 https://traxretail.com/?post_type=blog_article&p=6510 The post From Protein-Packed Snacks to Fresh Fruit: National Snack Day Data Reveals America’s Health-Conscious Shift appeared first on Trax Retail.

]]> The post From Protein-Packed Snacks to Fresh Fruit: National Snack Day Data Reveals America’s Health-Conscious Shift appeared first on Trax Retail.

]]> Driving Conversions with Shopkick: Nestlé Health Science’s Winning Strategy https://traxretail.com/blog/driving-conversions-with-shopkick-nestle-health-sciences-winning-strategy/ Wed, 19 Feb 2025 21:37:04 +0000 https://traxretail.com/?post_type=blog_article&p=6387 Discover how Nestlé Health Science transformed their marketing approach by leveraging Shopkick's innovative platform. In a competitive landscape, they harnessed the power of mobile engagement to drive conversions and connect with consumers in meaningful ways. This winning strategy not only boosted brand visibility but also enhanced customer loyalty, leading to impressive sales growth. Join us as we delve into the key tactics and insights that made this collaboration a success. Learn how you can apply these lessons to elevate your own marketing efforts and achieve remarkable results in today’s dynamic retail environment. Don’t miss out on this inspiring case study!

The post Driving Conversions with Shopkick: Nestlé Health Science’s Winning Strategy appeared first on Trax Retail.

]]> The post Driving Conversions with Shopkick: Nestlé Health Science’s Winning Strategy appeared first on Trax Retail.

]]> Looking to the Future: Retail Consumer Insights Driving Innovation in an Unpredictable Economy https://traxretail.com/blog/looking-to-the-future-retail-consumer-insights-driving-innovation-in-an-unpredictable-economy/ Wed, 12 Feb 2025 23:10:16 +0000 https://traxretail.com/?post_type=blog_article&p=6386 In today's rapidly changing economic landscape, understanding consumer behavior is more crucial than ever. As retailers navigate the complexities of an unpredictable market, insights into shopping trends and preferences can drive innovation and success. This exploration delves into the key factors shaping retail strategies, revealing how businesses can adapt to meet evolving consumer demands. From the rise of digital shopping to the importance of sustainability, discover how these insights are not just trends but essential tools for thriving in the future of retail. Join us as we uncover the strategies that will redefine the shopping experience and foster lasting customer loyalty.

The post Looking to the Future: Retail Consumer Insights Driving Innovation in an Unpredictable Economy appeared first on Trax Retail.

]]> Retail Insights

The post Looking to the Future: Retail Consumer Insights Driving Innovation in an Unpredictable Economy appeared first on Trax Retail.

]]> Nestle + Trax Fireside Chat: The Emergence of Online & Offline https://traxretail.com/resources/fireside-chat-the-emergence-of-online-offline/ Tue, 06 Aug 2024 22:50:54 +0000 https://trax-retail.local/resources/fireside-chat-the-emergence-of-online-offline/ This session explores the seamless integration of digital and physical shopping in retail. Discover how CPGs are leveraging omnichannel strategies, technology, and data-driven personalization to meet evolving consumer demands. Sarah DeWitt, Sr. Director, Shopper & Visual Merchandising at Nestle
Brittany Billings, Executive Vice President, Global Marketing at Trax

The post Nestle + Trax Fireside Chat: The Emergence of Online & Offline appeared first on Trax Retail.

]]> The post Nestle + Trax Fireside Chat: The Emergence of Online & Offline appeared first on Trax Retail.

]]> Retail Media Networks: Love them or hate them, how to use them https://traxretail.com/blog/retail-media-networks-love-them-or-hate-them-how-to-use-them/ Tue, 18 Jun 2024 18:19:11 +0000 https://trax-retail.local/blog/retail-media-networks-love-them-or-hate-them-how-to-use-them/ In the fast-paced and evolving landscape of advertising, Retail Media Networks (RMNs) have emerged as a beacon of innovation and efficiency, fundamentally reshaping the way brands connect with their consumers. Dominated by behemoths such as Amazon Advertising, Walmart Connect, and Kroger Precision Marketing, RMNs offer access to consumer insights through first-party data, allowing for personalized targeting at a scale previously unimaginable. In 2022 alone, Amazon Advertising commanded a staggering 75% market share with revenue reaching $37.7 billion, underscoring the colossal impact of RMNs in the advertising ecosystem. 

The post Retail Media Networks: Love them or hate them, how to use them appeared first on Trax Retail.

]]> The post Retail Media Networks: Love them or hate them, how to use them appeared first on Trax Retail.

]]> I Scream, You Scream, We All Scream for a Great Customer Experience: Wells’ Creative Approach to Standout in a Crowded Category https://traxretail.com/resources/i-scream-you-scream-we-all-scream-for-a-great-customer-experience-wells-creative-approach-to-standout-in-a-crowded-category/ Wed, 12 Jun 2024 19:51:54 +0000 https://trax-retail.local/resources/i-scream-you-scream-we-all-scream-for-a-great-customer-experience-wells-creative-approach-to-standout-in-a-crowded-category/ Check out this virtual presentation with Shopkick and our client, Wells Enterprises, owner of Blue Bunny, Halo Top, Bomb Pop and more! In this session, Wells Enterprises explains how they use engaging, outside-the-box campaigns to excite consumers about their products.

The post I Scream, You Scream, We All Scream for a Great Customer Experience: Wells’ Creative Approach to Standout in a Crowded Category appeared first on Trax Retail.

]]> The post I Scream, You Scream, We All Scream for a Great Customer Experience: Wells’ Creative Approach to Standout in a Crowded Category appeared first on Trax Retail.

]]> Loyalty Disrupted: Transforming Consumer Relationships with CPGs, Utilizing In-Store Insights https://traxretail.com/resources/loyaltydisrupted/ Wed, 22 May 2024 21:53:31 +0000 https://trax-retail.local/resources/loyaltydisrupted/ Join us as we dive into the evolving landscape of consumer loyalty in the CPG industry. With Instacart, in-store pick-up, and other grocery innovations shaking up the market, the traditional concept of brand loyalty is being redefined. After surveying over 10,000 consumers, the number one reason why consumers shift in loyalty for CPG brands is due to product not being on the shelf when they want it! In this session, we’ll dive into consumer shopping expectations and offer innovative solutions. Trax’s Signal-Based Merchandising is a new way to merchandise, providing brands with immediate access to insights for addressing out-of-stocks, phantom inventory, pricing disparities and more. It’s time to stay ahead during this pivotal point of disruption.

The post Loyalty Disrupted: Transforming Consumer Relationships with CPGs, Utilizing In-Store Insights appeared first on Trax Retail.

]]> The post Loyalty Disrupted: Transforming Consumer Relationships with CPGs, Utilizing In-Store Insights appeared first on Trax Retail.

]]> Navigating the Evolving Retail Landscape: Insights from Industry Experts https://traxretail.com/blog/navigating-evolving-retail-landscape-insights-experts/ Wed, 20 Mar 2024 15:56:22 +0000 https://trax-retail.local/blog/navigating-evolving-retail-landscape-insights-experts/ From watching the video, gain better insights into various aspects of consumer engagement, shopper marketing, and the evolving landscape of retail, particularly in the context of digital technology integration.

The post Navigating the Evolving Retail Landscape: Insights from Industry Experts appeared first on Trax Retail.

]]> The post Navigating the Evolving Retail Landscape: Insights from Industry Experts appeared first on Trax Retail.

]]>