Marketing - Digital Insights & Resources - Trax Retail https://traxretail.com/role/marketing/ Revolutionizing retail through AI-driven data Mon, 28 Apr 2025 20:54:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://traxretail.com/wp-content/uploads/2024/08/trax-favicon-150x150.png Marketing - Digital Insights & Resources - Trax Retail https://traxretail.com/role/marketing/ 32 32 Digitizing the In-Store Experience https://traxretail.com/resources/digitizing-the-in-store-experience/ Wed, 23 Apr 2025 03:38:01 +0000 https://traxretail.com/?post_type=resources&p=6597 The post Digitizing the In-Store Experience appeared first on Trax Retail.

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]]> From Protein-Packed Snacks to Fresh Fruit: National Snack Day Data Reveals America’s Health-Conscious Shift https://traxretail.com/blog/from-protein-packed-snacks-to-fresh-fruit-national-snack-day-data-reveals-americas-health-conscious-shift/ Tue, 04 Mar 2025 16:30:56 +0000 https://traxretail.com/?post_type=blog_article&p=6510 The post From Protein-Packed Snacks to Fresh Fruit: National Snack Day Data Reveals America’s Health-Conscious Shift appeared first on Trax Retail.

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]]> Driving Conversions with Shopkick: Nestlé Health Science’s Winning Strategy https://traxretail.com/blog/driving-conversions-with-shopkick-nestle-health-sciences-winning-strategy/ Wed, 19 Feb 2025 21:37:04 +0000 https://traxretail.com/?post_type=blog_article&p=6387 Discover how Nestlé Health Science transformed their marketing approach by leveraging Shopkick's innovative platform. In a competitive landscape, they harnessed the power of mobile engagement to drive conversions and connect with consumers in meaningful ways. This winning strategy not only boosted brand visibility but also enhanced customer loyalty, leading to impressive sales growth. Join us as we delve into the key tactics and insights that made this collaboration a success. Learn how you can apply these lessons to elevate your own marketing efforts and achieve remarkable results in today’s dynamic retail environment. Don’t miss out on this inspiring case study!

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]]> Looking to the Future: Retail Consumer Insights Driving Innovation in an Unpredictable Economy https://traxretail.com/blog/looking-to-the-future-retail-consumer-insights-driving-innovation-in-an-unpredictable-economy/ Wed, 12 Feb 2025 23:10:16 +0000 https://traxretail.com/?post_type=blog_article&p=6386 In today's rapidly changing economic landscape, understanding consumer behavior is more crucial than ever. As retailers navigate the complexities of an unpredictable market, insights into shopping trends and preferences can drive innovation and success. This exploration delves into the key factors shaping retail strategies, revealing how businesses can adapt to meet evolving consumer demands. From the rise of digital shopping to the importance of sustainability, discover how these insights are not just trends but essential tools for thriving in the future of retail. Join us as we uncover the strategies that will redefine the shopping experience and foster lasting customer loyalty.

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]]> Digital Transformation in the Latin American Market https://traxretail.com/blog/digital-transformation-in-the-latin-american-market/ Wed, 28 Aug 2024 18:32:00 +0000 https://trax-retail.local/blog/transformacion-digital-en-el-mercado-latinoamericano-tendencias-y-tecnologias-de-alto-impacto-en-el-summit-latin-america-2024/ Recientemente, tuvimos el privilegio de participar junto a diferentes panelistas en el segundo Summit Latin América 2024 de Grupo Ohla en una sesión titulada “Tendencias y Tecnologías de Alto Impacto” . En la sesión se destacó la creciente importancia de la transformación digital y cómo las empresas deben adaptarse rápidamente para mantenerse competitivas en un entorno cada vez más dinámico y tecnológicamente avanzado.

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]]> Beyond the Buzz: Practical Steps for Embracing New Retail Tech https://traxretail.com/resources/beyond-the-buzz-practical-steps-for-embracing-new-retail-tech/ Thu, 22 Aug 2024 18:20:29 +0000 https://trax-retail.local/resources/beyond-the-buzz-practical-steps-for-embracing-new-retail-tech/ In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to revolutionize the industry. Often, you’re tasked with crafting a business intelligence strategy based on new data sources that may feel unfamiliar or untested.

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]]> Tyson + Trax: The Power of In-store Data in Retail Execution https://traxretail.com/blog/tyson-trax-the-power-of-in-store-data-in-retail-execution/ Thu, 08 Aug 2024 16:44:40 +0000 https://trax-retail.local/blog/insight-to-impact-the-power-of-in-store-data-in-retail-execution/ In today's competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This was a key topic discussed at the recent Path to Purchase Retail Media Summit in a session led by Trax and Tyson Foods. The session, titled, "Insight to Impact: Using In-Store Data for Retail Execution Strategies,", presented by Sean O’Dowd, Sales Director at Trax and Matt Roughton, Director of Category & Shopper Strategy at Tyson Foods; delved into the power of utilizing in-store data to drive impactful retail execution. In this article, we will explore the key takeaways from the session and highlight the importance of utilizing in-store data in today's retail landscape.

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]]> Nestle + Trax Fireside Chat: The Emergence of Online & Offline https://traxretail.com/resources/fireside-chat-the-emergence-of-online-offline/ Tue, 06 Aug 2024 22:50:54 +0000 https://trax-retail.local/resources/fireside-chat-the-emergence-of-online-offline/ This session explores the seamless integration of digital and physical shopping in retail. Discover how CPGs are leveraging omnichannel strategies, technology, and data-driven personalization to meet evolving consumer demands. Sarah DeWitt, Sr. Director, Shopper & Visual Merchandising at Nestle
Brittany Billings, Executive Vice President, Global Marketing at Trax

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]]> KraftHeinz + Trax: Conquering the Latin American Market: Strategies and Challenges https://traxretail.com/blog/kraftheinz-trax-conquering-the-latin-american-market/ Thu, 25 Jul 2024 17:45:08 +0000 https://trax-retail.local/blog/conquistando-el-mercado-latinoamericano-estrategias-y-desafios/ En la reciente cumbre Summit Latin America 2024, se llevó a cabo un taller titulado "Conquistando el Mercado Latinoamericano," presentado por Trax y Kraft Heinz. Este taller brindó una perspectiva profunda sobre cómo una empresa puede expandirse exitosamente en una región tan diversa y desafiante como América Latina. A continuación, resumimos los puntos clave discutidos por Rifka Bernstein VP de Account Management en Trax, y Nicolás Aranguren, Director de Categorías Hispanas para Kraft Heinz.

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