CPG Media & Advertising - Offline & Online Insight and Trends - Trax Retail https://traxretail.com/role/media-advertising/ Revolutionizing retail through AI-driven data Thu, 16 Jan 2025 18:42:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://traxretail.com/wp-content/uploads/2024/08/trax-favicon-150x150.png CPG Media & Advertising - Offline & Online Insight and Trends - Trax Retail https://traxretail.com/role/media-advertising/ 32 32 Nestle + Trax Fireside Chat: The Emergence of Online & Offline https://traxretail.com/resources/fireside-chat-the-emergence-of-online-offline/ Tue, 06 Aug 2024 22:50:54 +0000 https://trax-retail.local/resources/fireside-chat-the-emergence-of-online-offline/ This session explores the seamless integration of digital and physical shopping in retail. Discover how CPGs are leveraging omnichannel strategies, technology, and data-driven personalization to meet evolving consumer demands. Sarah DeWitt, Sr. Director, Shopper & Visual Merchandising at Nestle
Brittany Billings, Executive Vice President, Global Marketing at Trax

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]]> Retail Media Networks: Love them or hate them, how to use them https://traxretail.com/blog/retail-media-networks-love-them-or-hate-them-how-to-use-them/ Tue, 18 Jun 2024 18:19:11 +0000 https://trax-retail.local/blog/retail-media-networks-love-them-or-hate-them-how-to-use-them/ In the fast-paced and evolving landscape of advertising, Retail Media Networks (RMNs) have emerged as a beacon of innovation and efficiency, fundamentally reshaping the way brands connect with their consumers. Dominated by behemoths such as Amazon Advertising, Walmart Connect, and Kroger Precision Marketing, RMNs offer access to consumer insights through first-party data, allowing for personalized targeting at a scale previously unimaginable. In 2022 alone, Amazon Advertising commanded a staggering 75% market share with revenue reaching $37.7 billion, underscoring the colossal impact of RMNs in the advertising ecosystem. 

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]]> I Scream, You Scream, We All Scream for a Great Customer Experience: Wells’ Creative Approach to Standout in a Crowded Category https://traxretail.com/resources/i-scream-you-scream-we-all-scream-for-a-great-customer-experience-wells-creative-approach-to-standout-in-a-crowded-category/ Wed, 12 Jun 2024 19:51:54 +0000 https://trax-retail.local/resources/i-scream-you-scream-we-all-scream-for-a-great-customer-experience-wells-creative-approach-to-standout-in-a-crowded-category/ Check out this virtual presentation with Shopkick and our client, Wells Enterprises, owner of Blue Bunny, Halo Top, Bomb Pop and more! In this session, Wells Enterprises explains how they use engaging, outside-the-box campaigns to excite consumers about their products.

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]]> Loyalty Disrupted: Transforming Consumer Relationships with CPGs, Utilizing In-Store Insights https://traxretail.com/resources/loyaltydisrupted/ Wed, 22 May 2024 21:53:31 +0000 https://trax-retail.local/resources/loyaltydisrupted/ Join us as we dive into the evolving landscape of consumer loyalty in the CPG industry. With Instacart, in-store pick-up, and other grocery innovations shaking up the market, the traditional concept of brand loyalty is being redefined. After surveying over 10,000 consumers, the number one reason why consumers shift in loyalty for CPG brands is due to product not being on the shelf when they want it! In this session, we’ll dive into consumer shopping expectations and offer innovative solutions. Trax’s Signal-Based Merchandising is a new way to merchandise, providing brands with immediate access to insights for addressing out-of-stocks, phantom inventory, pricing disparities and more. It’s time to stay ahead during this pivotal point of disruption.

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]]> Navigating the Evolving Retail Landscape: Insights from Industry Experts https://traxretail.com/blog/navigating-evolving-retail-landscape-insights-experts/ Wed, 20 Mar 2024 15:56:22 +0000 https://trax-retail.local/blog/navigating-evolving-retail-landscape-insights-experts/ From watching the video, gain better insights into various aspects of consumer engagement, shopper marketing, and the evolving landscape of retail, particularly in the context of digital technology integration.

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]]> Omnichannel the Way Forward for Retail Customer Experience https://traxretail.com/blog/omnichannel-the-way-forward-for-retail-customer-experience/ Mon, 28 Aug 2023 21:58:20 +0000 https://trax-retail.local/blog/omnichannel-the-way-forward-for-retail-customer-experience/ The post Omnichannel the Way Forward for Retail Customer Experience appeared first on Trax Retail.

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]]> Out-of-this-world augmented reality marketing campaigns your brand should emulate https://traxretail.com/blog/out-of-this-world-augmented-reality-marketing-campaigns-your-brand-should-emulate/ Mon, 28 Aug 2023 21:50:59 +0000 https://trax-retail.local/blog/out-of-this-world-augmented-reality-marketing-campaigns-your-brand-should-emulate/ The post Out-of-this-world augmented reality marketing campaigns your brand should emulate appeared first on Trax Retail.

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]]> How to leverage in-store digital marketing to boost sales https://traxretail.com/blog/how-to-leverage-in-store-digital-marketing-to-boost-sales/ Mon, 28 Aug 2023 21:46:57 +0000 https://trax-retail.local/blog/how-to-leverage-in-store-digital-marketing-to-boost-sales/ The post How to leverage in-store digital marketing to boost sales appeared first on Trax Retail.

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]]> Effective shopper marketing examples from the top retail giants https://traxretail.com/blog/effective-shopper-marketing-examples-from-the-top-retail-giants/ Mon, 28 Aug 2023 21:34:12 +0000 https://trax-retail.local/blog/effective-shopper-marketing-examples-from-the-top-retail-giants/ The post Effective shopper marketing examples from the top retail giants appeared first on Trax Retail.

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