Over-the-Counter - OTC Industry Insights & Trends - Trax Retail https://traxretail.com/industry/over-the-counter/ Revolutionizing retail through AI-driven data Thu, 06 Mar 2025 22:32:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://traxretail.com/wp-content/uploads/2024/08/trax-favicon-150x150.png Over-the-Counter - OTC Industry Insights & Trends - Trax Retail https://traxretail.com/industry/over-the-counter/ 32 32 Looking to the Future: Retail Consumer Insights Driving Innovation in an Unpredictable Economy https://traxretail.com/blog/looking-to-the-future-retail-consumer-insights-driving-innovation-in-an-unpredictable-economy/ Wed, 12 Feb 2025 23:10:16 +0000 https://traxretail.com/?post_type=blog_article&p=6386 In today's rapidly changing economic landscape, understanding consumer behavior is more crucial than ever. As retailers navigate the complexities of an unpredictable market, insights into shopping trends and preferences can drive innovation and success. This exploration delves into the key factors shaping retail strategies, revealing how businesses can adapt to meet evolving consumer demands. From the rise of digital shopping to the importance of sustainability, discover how these insights are not just trends but essential tools for thriving in the future of retail. Join us as we uncover the strategies that will redefine the shopping experience and foster lasting customer loyalty.

The post Looking to the Future: Retail Consumer Insights Driving Innovation in an Unpredictable Economy appeared first on Trax Retail.

]]> Retail Insights

The post Looking to the Future: Retail Consumer Insights Driving Innovation in an Unpredictable Economy appeared first on Trax Retail.

]]> Sanofi https://traxretail.com/case-studies/sanofi/ Fri, 05 Feb 2021 12:08:09 +0000 https://traxretail.wpenginepowered.com/case-studies/sanofi/ Trax and Sanofi’s Perfect Store program are in over 30 countries and participating stores are growing at a rate that is 80 percent higher than other stores.

The post Sanofi appeared first on Trax Retail.

]]>

Sanofi

Home / Case Studies /
/ Sanofi

Sanofi digitized 75,000 stores across 30 nations with Trax

See how Trax helped Sanofi gain valuable insight into their in-store execution, measure Perfect Store compliance, and increase sales growth. Sanofi is the fifth largest pharmaceutical company in the world. Every day, Sanofi’s 100,000 employees are committed to improve the lives of people around the world, with sustainable and responsible solutions and initiatives.

SKU prioritization

made possible

Accurate portrayal

of merchandising conditions

sales uplift
+ 0 %
Let's chat

The challenge

Sanofi is one of the better-known healthcare brands in the world for a reason. The company invests billions in R&D to develop innovative products and solutions for a broad spectrum of medical conditions. To fulfill the company’s mission of creating healthier, fuller lives, Sanofi’s sales force must ensure that the range of their products is available in the right quantities at the right price in the right store. However, teams faced a twin challenge: widely varying in-store execution requirements across markets, and an over-reliance on sell-out reports and manual data collection methods to understand store-level gaps and opportunities. To meet these challenges, Sanofi sought a single, consistent view of what’s happening at shelves across markets; to improve their execution consonant with their “picture of success” and to build an organization-wide culture of execution.

The results

More insights at the operations and management levels

Sanofi has deployed Trax hand in hand with their Perfect Store program in 75,000 stores in over 30 countries. With Trax Image Recognition hosted on AWS, Sanofi’s sales reps can visit stores, take pictures of shelves and effectively digitize the stores. Sanofi’s management teams now have the revolutionary capability of viewing actual merchandizing conditions without even having to visit a store.

Better prioritization abilities
Sales reps can focus on the right things even before getting into stores, including what customers to prioritize, how to segment them and what stores to visit to make the highest impact. Instead of trying to measure numerous SKUs, which were not necessarily driving growth, reps now have streamlined information from Trax which tells them exactly which SKUs to focus on and what levers to pull at any given time.
Higher growth potential
Sanofi’s Perfect Store program identifies the stores, brands, and products with the highest growth potential in each market. The program aims to develop guidelines for sales teams to execute the right strategy in these stores. Using Trax, Sanofi can now objectively measure its Perfect Store compliance; from tracking basic KPIs such as route-plan compliance and must-stock list availability, to the more advanced metrics such as brand block, POSM presence, display execution, and store quality. Stores with perfect execution saw an uplift of 17% in sales compared with other stores.
Trax has helped us drive our perfect store program to the tip of everybody’s tongue. It is now a complete mindset shift for the organization where we now focus on executional excellence every day.
Mark Jagger
Mark JaggerGlobal Head of Commercial Sanofi

The bottom line

With Trax, Sanofi has gained a common platform to view in-store execution performance across various markets. Furthermore, the Perfect Store program has led to 2% sales increase year-over-year in 2018. Trax’s platform is now an everyday tool for not just frontline teams but also any stakeholder who is involved in translating Sanofi’s mission of ensuring healthier lives at the point of purchase.

The post Sanofi appeared first on Trax Retail.

]]>