Pet Care - Store Insight & On Shelf Products - Trax Retail https://traxretail.com/industry/pet-care/ Revolutionizing retail through AI-driven data Mon, 14 Apr 2025 21:08:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://traxretail.com/wp-content/uploads/2024/08/trax-favicon-150x150.png Pet Care - Store Insight & On Shelf Products - Trax Retail https://traxretail.com/industry/pet-care/ 32 32 Four-Legged Family: National Pet Day Data Reveals Over Half of Americans Buy Higher-Quality Products for Their Pet Than for Themselves https://traxretail.com/blog/four-legged-family-national-pet-day-data-reveals-over-half-of-americans-buy-higher-quality-products-for-their-pet-than-for-themselves/ Mon, 14 Apr 2025 21:05:35 +0000 https://traxretail.com/?post_type=blog_article&p=6584 The post Four-Legged Family: National Pet Day Data Reveals Over Half of Americans Buy Higher-Quality Products for Their Pet Than for Themselves appeared first on Trax Retail.

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]]> Looking to the Future: Retail Consumer Insights Driving Innovation in an Unpredictable Economy https://traxretail.com/blog/looking-to-the-future-retail-consumer-insights-driving-innovation-in-an-unpredictable-economy/ Wed, 12 Feb 2025 23:10:16 +0000 https://traxretail.com/?post_type=blog_article&p=6386 In today's rapidly changing economic landscape, understanding consumer behavior is more crucial than ever. As retailers navigate the complexities of an unpredictable market, insights into shopping trends and preferences can drive innovation and success. This exploration delves into the key factors shaping retail strategies, revealing how businesses can adapt to meet evolving consumer demands. From the rise of digital shopping to the importance of sustainability, discover how these insights are not just trends but essential tools for thriving in the future of retail. Join us as we uncover the strategies that will redefine the shopping experience and foster lasting customer loyalty.

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]]> Mars Pet Care https://traxretail.com/case-studies/mars-pet-care/ Tue, 19 Apr 2022 20:31:53 +0000 https://traxretail.wpenginepowered.com/case-studies/mars-pet-care/ Mars Petcare, a leading CPG company, leveraged Trax’s powerful insights and data-driven solutions to measure compliance, improve product visibility and on-shelf availability (OSA), and power its retail operations across stores.

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Mars Pet Care

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Mars Petcare sees 11% lift in category sales with Trax

In overcoming the challenges associated with a changing retail landscape, Mars Petcare, a leading CPG company, leveraged Trax’s powerful insights and data-driven solutions to measure compliance, improve product visibility and on-shelf availability (OSA), and power its retail operations across stores.
increase in captaincies
0 x

$6.8M to $7.1M

category growth

lift in pet category sales
0 %

The challenge

With the expansion of SKUs within the pet world over the past few years and brands shifting across different channels, shoppers became overwhelmed and began to navigate aisles based on color, deselecting other items on the shelf. This limits manufacturers’ ability to raise awareness for their products on the shelf, making it infeasible to drive more dollars for pounds.

At the same time, consumption in areas like the dry dog category is over 90%, the pet population is flat and stagnant, and the dog sizes are declining with people preferring smaller sized pets. This means there is no opportunity to attract new shoppers, and there is a need to convert existing shoppers to buy more premium offerings. And the place to do this is at the shelf, since as much as 96% of purchases are made in the aisle, making shelf execution extremely vital and critical for success.

Mars had a Perfect Store program centered around a circular multi-stage process that put the shopper’s needs at its core. However, the brand couldn’t truly see what the shoppers were seeing on shelves, thus hampering execution. Collaborating with Trax gave Mars eyes in the store and real-time, actionable data.

The approach

Mars has a set of well-established core KPIs. Using Trax’s technology through Trax Image Recognition, the brand was able to calculate KPI compliance. The data from shelf images was analyzed using Trax technology to determine what was compliant and what wasn’t.

Mars was able to understand gaps in compliance and get a visual representation through the Trax dashboards that made it easy for the company to view and action the results. In addition, Trax also provided the brand access to additional sales data, so Mars could analyze the results from Trax within the sales context to understand the true impact of each compliance measure.

The results

Thanks to Trax’s insights, Mars achieved an 11% pet category sales lift and +118 lift in the dry dog velocity index. Mars also witnessed a three-fold increase in captaincies from the first year to the third year which helped to grow category sales across top customers during that period from $6.8 to $7.1.

Mars’s subsidiaries also witnessed a significant increase; retailers’ Mars shares increased across the three-year period from 20.3% in Y1 to 27.4% in Y3.

The bottom line

Trax helped Mars to overcome many challenges associated with the changing retail landscape. The impact has not only led to the growth of Mars, but the category as well, and has led to increased partnerships with retailers.
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