Videos & Webinars - Trax Retail

Behind the Numbers: Signal-Based Merchandising and The Impact of the Empty Shelf

Rodney Keener — Fri, 28 Mar 2025 03:24:36 +0000

In the fast-paced world of retail, understanding consumer behavior is crucial. "Behind the Numbers: Signal-Based Merchandising and The Impact of the Empty Shelf" delves into the intricate relationship between stock availability and sales performance. Discover how data-driven insights can transform your merchandising strategies, ensuring that your shelves are never empty when customers are ready to buy. Explore the hidden signals that drive purchasing decisions and learn how to leverage them to enhance customer satisfaction and boost your bottom line. Don’t miss out on the opportunity to turn insights into action and elevate your retail game!

The post Behind the Numbers: Signal-Based Merchandising and The Impact of the Empty Shelf appeared first on Trax Retail.

Beyond the Buzz: Practical Steps for Embracing New Retail Tech

Rodney Keener — Thu, 22 Aug 2024 18:20:29 +0000

In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to revolutionize the industry. Often, you’re tasked with crafting a business intelligence strategy based on new data sources that may feel unfamiliar or untested.

The post Beyond the Buzz: Practical Steps for Embracing New Retail Tech appeared first on Trax Retail.

Nestle + Trax Fireside Chat: The Emergence of Online & Offline

Danielle Patterson — Tue, 06 Aug 2024 22:50:54 +0000

This session explores the seamless integration of digital and physical shopping in retail. Discover how CPGs are leveraging omnichannel strategies, technology, and data-driven personalization to meet evolving consumer demands. Sarah DeWitt, Sr. Director, Shopper & Visual Merchandising at Nestle
Brittany Billings, Executive Vice President, Global Marketing at Trax

The post Nestle + Trax Fireside Chat: The Emergence of Online & Offline appeared first on Trax Retail.

Trax + Kraft Heinz chat Image Recognition

Danielle Patterson — Mon, 01 Jul 2024 20:13:42 +0000

In the following video, we share the strategies and challenges presented by Trax and Kraft Heinz at the Summit Latin America 2024.

The post Trax + Kraft Heinz chat Image Recognition appeared first on Trax Retail.

I Scream, You Scream, We All Scream for a Great Customer Experience: Wells’ Creative Approach to Standout in a Crowded Category

Niall Madden — Wed, 12 Jun 2024 19:51:54 +0000

Check out this virtual presentation with Shopkick and our client, Wells Enterprises, owner of Blue Bunny, Halo Top, Bomb Pop and more! In this session, Wells Enterprises explains how they use engaging, outside-the-box campaigns to excite consumers about their products.

The post I Scream, You Scream, We All Scream for a Great Customer Experience: Wells’ Creative Approach to Standout in a Crowded Category appeared first on Trax Retail.

Industry Trends Across Consumer Retail

ThemeSupport — Wed, 12 Jun 2024 09:00:03 +0000

This session provides a comprehensive overview of the current state and trends in the consumer retail industry, with a particular focus on economic impacts, sector dynamics, and performance across different retail subsectors.

The post Industry Trends Across Consumer Retail appeared first on Trax Retail.

Digital transformation in traditional sales: innovative strength for sustainable success

Danielle Patterson — Wed, 29 May 2024 18:54:09 +0000

Sehen Sie, wie Trax Rotkäppchen-Mumm dabei hilft, eine digitalisierte Welt zu schaffen. Lars Hamann erklärt es am besten, indem er beschreibt, wie innovative Methoden wie das Perfect-Store-Modell von Trax die Grundlage für erfolgreiche, datengetriebene Ansätze zur Optimierung der Bedingungen im Geschäft schaffen und gleichzeitig das Kundenerlebnis verbessern.

Check out how Trax is helping Rotkäppchen-Mumm create a digitized world. Lars Hamann says it best by explaining how innovative methods like Trax's Perfect Store model create a foundation for successful, data-driven approaches to optimizing in store conditions - and enhance the customer experience, simultaneously.

The post Digital transformation in traditional sales: innovative strength for sustainable success appeared first on Trax Retail.

Achieving Category Excellence

Niall Madden — Tue, 28 May 2024 22:34:22 +0000

Discover how to understand and anticipate consumer needs by leveraging cutting-edge data analytics and market research. We'll delve into the critical aspects of branding, operational efficiency, and targeted marketing strategies that enhance brand visibility and consumer loyalty. Sue Toy, Vice President of Association Development for Xerxes Global

The post Achieving Category Excellence appeared first on Trax Retail.

Loyalty Disrupted: Transforming Consumer Relationships with CPGs, Utilizing In-Store Insights

Danielle Patterson — Wed, 22 May 2024 21:53:31 +0000

Join us as we dive into the evolving landscape of consumer loyalty in the CPG industry. With Instacart, in-store pick-up, and other grocery innovations shaking up the market, the traditional concept of brand loyalty is being redefined. After surveying over 10,000 consumers, the number one reason why consumers shift in loyalty for CPG brands is due to product not being on the shelf when they want it! In this session, we’ll dive into consumer shopping expectations and offer innovative solutions. Trax’s Signal-Based Merchandising is a new way to merchandise, providing brands with immediate access to insights for addressing out-of-stocks, phantom inventory, pricing disparities and more. It’s time to stay ahead during this pivotal point of disruption.

The post Loyalty Disrupted: Transforming Consumer Relationships with CPGs, Utilizing In-Store Insights appeared first on Trax Retail.