Premier League champions Manchester City signed a global multi-year partnership with Rexona to become the Club’s Official Personal Care Partner.
Rexona, which operates as Sure in the United Kingdom and Degree in the United States, will also partner with City’s sister club New York City FC.
Rexona was founded in Australia in 1908 and is now the world’s leading anti-perspirant brand, having joined the Unilever family in the 1930s. This new partnership builds on the market leader’s already-established portfolio of relationships with sports organisations and individuals.
Through this partnership, Rexona, Sure and Degree will be providing fans around the world with weekly content and immersive experiences that deliver on Rexona’s purpose to encourage people to move more. Branding will also appear at the Etihad Stadium throughout the season.