How a leading dairy brand reduced stockouts and drove $2.3mm in incremental sales at Walmart
By using real-time insights to fix inventory gaps, the brand increased availability and achieved 5.5x ROI.
The Challenge
A national dairy brand was struggling to maintain in-stock availability of its top 10 SKUs at Walmart — especially during promotional periods.
One price-driven promotion — a $0.33 reduction on a top-selling 96oz SKU — drove unexpected demand surges. But without the right systems in place to respond, the product frequently stocked out. This created shopper frustration and lost sales, threatening the success of the campaign and long-term brand trust.
To turn the tide, the brand needed a solution that would surface out-of-stock trends in real time and enable fast, targeted remediation.
The Trax Solution
Trax deployed a Signal-Based Merchandising (SBM) program tailored to address the brand’s most critical in-store execution gaps.
The approach included:
• Surfacing real-time OOS alerts across key Walmart locations
• Deploying Trax field reps to act on insights quickly, improving shelf conditions
• Informing backroom inventory adjustments to better support high-volume SKUs
• Driving compliance with shelf standards to support sales consistency
The data-driven actions helped the brand not only resolve short-term OOS issues — but implement longer-term changes to prevent them in the future.
The Results
The SBM program delivered strong, measurable improvements across availability and sales performance:
