Role: Category Management

Category management is an important process for CPGs and relates to the way products are grouped together and segmented into different product categories. The goal of category management is to synergize both the procurement (purchase) and the sales of products in an efficient and streamlined manner. Explore articles on strategies for managing product categories and learn about the latest advances and technology in the industry. Find case studies and examples on how category management can be implemented more effectively for your organization

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Case Study
Sehen Sie, wie Trax Rotkäppchen-Mumm dabei hilft, eine digitalisierte Welt zu schaffen. Lars Hamann erklärt es am besten, indem er beschreibt, wie innovative Methoden wie das Per...
Sehen Sie, wie Trax Rotkäppchen-Mumm dabei hilft, eine digitalisierte Welt zu schaffen. Lars Hamann erklärt es am besten, indem er beschreibt, wie innovative Methoden wie das Perfect-Store-Modell von Trax die Grundlage für erfolgreiche, datengetriebene Ansätze zur Optimierung der Bedingungen im Geschäft schaffen und gleichzeitig das Kundenerlebnis verbessern.  Check out how Trax is helping Rotkäppchen-Mumm create a digitized world. Lars Hamann says it best by explaining how innovative methods like Trax's Perfect Store model create a foundation for successful, data-driven approaches to optimizing in store conditions - and enhance the customer experience, simultaneously.
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Discover how to understand and anticipate consumer needs by leveraging cutting-edge data analytics and market research. We’ll delve into the critical aspects of branding, ope...
Discover how to understand and anticipate consumer needs by leveraging cutting-edge data analytics and market research. We'll delve into the critical aspects of branding, operational efficiency, and targeted marketing strategies that enhance brand visibility and consumer loyalty. Sue Toy, Vice President of Association Development for Xerxes Global
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Learn How AI Merchandising Will Reshape Retail The future of retail is calling out to all retailers and CPG brands. Are you prepared for a revolutionary shift in retail? The indust...
Learn how AI Merchandising & AI Technology will reshape the retail landscape along with examples of brands that have used various types of AI.
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The U.S. is the world’s largest chocolate market and consumers are increasingly choosing high-quality chocolate.
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5 Questions brands can answer with Signal-Based Merchandising “Which stores need attention?” and other questions Signal-Based Merchandising data can answer On a scale of 1-10, ...
5 Questions brands can answer with Signal-Based Merchandising
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Every loyal shopper knows the frustration of discovering that their favorite product is out of stock (OOS) or in the wrong location. But as the battle to win at the shelf intensifi...
Retail execution is a business process designed to ensure that a consumer goods manufacturer’s overall brand strategy is executed in retail stores. Put simply, retail execution aims to put the right product on the right shelf at the right time.
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CPG brands understand the critical role reset merchandisers play in creating an optimal shopping experience. These merchandisers are entrusted with implementing new displays and en...
Learn the 5 reasons why CPGs should opt for Trax Dynamic Merchandising’s Flexforce when they want to conduct resets.
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From a school teacher who is also an Uber driver to a stay-at-home parent who stocks supermarket shelves on occasion, millions of Americans are taking advantage of the gig economy....
Now more than ever, more Americans are taking advantage of the gig economy. Learn more about how CPGs can take advantage of this new workforce and how it can benefit your brand.
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In the second half of 2022, EBOOST was in 4,750 CVS stores across the USA and was keen to maximize visibility in every chiller. Trax initiated three projects to initially find problems, then fix them, before driving trial via sampling and driving sales and visibility with promotions and POS.