Industry: Food & Beverage

Take a look at our blog posts, guides and advice topics on retail management for the food and beverage industry. Explore case studies and find tactics used by businesses that operate in the food and drinks sector to help improve sales of these Fast-Moving Consumer Goods (FMCG) items. This is a highly competitive area and often the companies who operate in this sector have to ensure that the technology they use is cutting edge. Explore all the latest industry trends and news from the Food & Beverage industry from retail to manufacturing.

Blog
Case Study
KraftHeinz + Trax: Conquering the Latin American Market: Strategies and Challenges
At the Summit Latin America, a workshop titled “Conquering the Latin American Market,” presented by Trax and Kraft Heinz, was held. This workshop provided deep insight...
En la reciente cumbre Summit Latin America 2024, se llevó a cabo un taller titulado "Conquistando el Mercado Latinoamericano," presentado por Trax y Kraft Heinz. Este taller brindó una perspectiva profunda sobre cómo una empresa puede expandirse exitosamente en una región tan diversa y desafiante como América Latina. A continuación, resumimos los puntos clave discutidos por Rifka Bernstein VP de Account Management en Trax, y Nicolás Aranguren, Director de Categorías Hispanas para Kraft Heinz.
Learn more
Blog
Case Study
  • Videos & Webinars
Trax + Kraft Heinz chat Image Recognition
Discover how to conquer the Latin American market! In the following video, we share the strategies and challenges presented by Trax and Kraft Heinz at the Summit Latin America 2024...
In the following video, we share the strategies and challenges presented by Trax and Kraft Heinz at the Summit Latin America 2024.
Learn more
Blog
Case Study
Using Signal-Based Merchandising to Help a Global Chocolatier Avoid Out of Stock Issues and Drive Sales
The U.S. is the world’s largest chocolate market and consumers are increasingly choosing high-quality chocolate.
Learn more
Blog
Case Study
EBOOST
In the second half of 2022, EBOOST was in 4,750 CVS stores across the USA and was keen to maximize visibility in every chiller. Trax initiated three projects to initially find problems, then fix them, before driving trial via sampling and driving sales and visibility with promotions and POS.
Learn more
Blog
Case Study
  • Videos & Webinars
How technology can enhance shelving principles at retail
In 2018, Tyson Foods joined forces with Trax to gain a deeper understanding of in-market merchandising and the reality of space-measurement across multiple protein categories. T...
Learn more
Blog
Case Study
  • Videos & Webinars
Kraft Heinz Germany uses Trax to optimize in-store execution, drive field force efficiency and realize their Perfect Store
Technology and market leaders shared key learnings about how AI-powered solutions can help CPG brands and retailers improve their category strategy, track competitors and grow rev...
Watch Leonie Frenkel, International Sales Director at Trax and Kai-Oliver Wlecke, Head of Field Force, Kraft Heinz Germany highlight key challenges CPG brands face every day and how solutions like Trax support them to optimize in-store execution, drive field force efficiency and realise their Perfect Store.
Learn more
Blog
Case Study
GoGo SqueeZ
GoGo SqueeZ used Trax Image Recognition and saw 11% increase in total points of distribution, 26% sales growth YoY, and 7% sales growth versus the period prior to using Trax.
Learn more
Facebook Linkedin Youtube
Solutions
Learn
About Trax
© Trax Technology Solutions PTE Ltd. 2025